20 years of transforming pain points into turning points.
— BRIEFLY ABOUT ME
Hi, my name is Łukasz (Luke) Migacz (pronounced: mee-gatch). I design and build production-grade digital products, AI prototypes, and business automations — from concept to working software.
I help startups, scale-ups, agencies, software houses, and product teams move from idea to working software faster. My focus is AI-native product design: production-grade prototypes with real data, realistic flows, and AI-enabled workflows that teams can test, demo, validate, and build on before committing to full development.
I combine more than 20 years of product, service, and brand design leadership with hands-on implementation using vibe-coding tools like Cursor, Claude, Codex, Lovable, Bolt, and Replit. Recent collaborations include Spark by Readdle, Adamed, Create Group, and SMB teams building proprietary products and platforms.
Fewer decks. More working software. Faster decisions.
— MY JOURNEY SO FAR
Meegatch
Self-employed. AI-Native Product Designer (B2B & B2C)
I help startups, scale-ups, agencies, software houses, and product teams move from idea to working software faster. My focus is AI-native product design: production-grade prototypes with real data, realistic flows, and AI-enabled workflows that teams can test, demo, validate, and build on before committing to full development. I combine more than 20 years of product, service, and brand design leadership with hands-on implementation using vibe-coding tools like Cursor, Claude, Codex, Lovable, Bolt, and Replit. Recent collaborations include Spark by Readdle, Adamed, Create Group, and SMB teams building proprietary products and platforms.
- Build functional web and mobile prototypes with real data, realistic flows, and product behavior close enough for stakeholder demos and user validation
- Use AI-native workflows to compress design-to-feedback loops from months to days or hours, moving exploration and validation into working software
- Design and prototype AI assistants, agents, dashboards, automations, and decision-support tools using vibe-coding tools like Cursor, Claude, Codex, Lovable, Bolt, and Replit
- Validate product-market fit and guide product direction through research, structured user testing, analytics, competitive benchmarking, and market signals
- Lead UX/UI across SaaS platforms, internal tools, websites, and mobile apps — from POCs and MVPs to shipped products
- Create design systems in code: reusable components, tokens, documentation, and handoff foundations shared by design and engineering
- Optimize business operations with AI through tool-stack audits, connected data, dashboards, workflow automations, and AI assistants
- Shape brand and product systems, messaging, workshops, and proposals so stakeholders align around a testable product vision
Locatick
Contract-based Brand, Service & Product Designer (B2B)
I've supported the growth of Poland's largest Field Management Services SaaS platform and mobile app, with EU expansion planned by 2026.
- Redesigned the web and mobile platform, including developing a proprietary Design System to support product scalability
- Used Gen AI to automate Knowledge Base content and deploy an AI assistant to support users
- Ran workshops, client interviews, and user surveys; set up analytics to improve usability, lead generation, and retention
- Led full redesign of the marketing website and continue to expand it with new features and content
- Refreshed the brand's visual/verbal identity and positioning, including value proposition and messaging
- Built analytics dashboards to track user behavior, reduce drop-offs, and optimize conversion paths
DONE Deliveries
Head of Brand & Product Design (B2B)
Worked closely with the CEO (Forbes "30 Under 30", 2022), product owners, and cross-functional teams to build a next-generation freight forwarding platform.
- Streamlined internal processes and digital tools to enhance CX, reduce operational costs, and remove friction across departments
- Redesigned the proprietary Transport Management System (3 platforms) from the ground up, including a robust Design System
- Redesigned the driver's mobile app
- Designed and iteratively improved the B2B freight booking platform Quote&GO
- Mapped and optimised service blueprints and end-to-end customer journeys
- Conducted qualitative and quantitative user research; facilitated workshops with stakeholders across all departments
- Replaced GitHub with YouTrack and created a new design-to-dev handover process, significantly reducing time-to-market
Capgemini
Head of Brand & Product Design (B2B)
Built from scratch and led a 20-person, multi-national creative and product design team delivering digital products and platforms for Capgemini and its global clients.
- Led designers, developers, and creatives to deliver over 100 digital platforms and products (web and mobile), including capgemini.com
- Managed team growth, performance reviews, and resource planning across projects ranging from brand identity to full-scale digital transformations
- Led strategic pitches, presentations, and client workshops to align design deliverables with business goals
- Drove business development by scoping opportunities and shaping design services for global markets
Capgemini
Lead Brand & Product Designer (B2B)
Joined Capgemini's global digital agency as a designer delivering end-to-end brand and product design for global clients.
- Created and executed branding concepts, marketing collateral, and digital experiences — from web and mobile UIs to video and 3D assets
- Collaborated with cross-functional teams to ensure design consistency and high production quality across all media
- Guided junior designers on best practices, helping establish internal design standards and workflows
DotPay
Brand & Product Designer (B2B & B2C)
At Dotpay I worked directly with the CEO, CTO and the dev team to launch one of the first digital payments platforms on the Polish market.
- Developed the complete brand visual identity system and established brand guidelines for consistent application across all channels
- Designed digital and print assets — brochures, social media creatives, and advertising collateral — to support brand awareness and customer acquisition
- Led the end-to-end design of the secure payments platform
- Conceptualized, wireframed, and delivered the company website
