From strategy to delivery.
In one pair of hands.
Each part of the work supports the next: strategy settles the decisions, brand and design give them shape, and delivery makes them work. You can start with one of them or hand me the whole thing.
Strategy
Before anything gets built, I agree with the leadership team what problem we’re solving, for whom, and how we’ll know it worked. I rely on workshops, conversations with customers and the data the company already has, not on assumptions.
- Workshops with leadership and teams
- Research and customer interviews
- Positioning and brand strategy
- Product strategy
- Analytics and measuring results
ExampleLocatickSee the project Brand
I design identities and ways of communicating that work wherever the company meets its customers: in the product, on the website and in its materials. I also lead rebrands, from choosing the agency to rollout.
- Visual identity
- Brand language and messaging
- Brand guidelines
- Leading a rebrand
- Marketing materials and campaigns
ExampleDone DeliveriesSee the project Websites and stores
I design and build websites and online stores that lead customers to a decision: a clear structure, a catalogue you browse like a shop, and content the team can update easily.
- Information architecture
- Interface and animation design
- Online stores
- Multilingual websites
- Analytics and growth after launch
ExampleTiASee the project Product
I design apps and tools people use every day. I test ideas in a working prototype and build everything on a shared design system, so new features come faster.
- Product flows
- Interface design
- Design systems
- Prototypes and user testing
- Designing in the app’s code
ExampleSparkSee the project AI implementation
I build working versions of products, dashboards, AI assistants and automations. With AI, a first version the board can try out is ready in a few days.
- Prototypes for board decisions
- Dashboards on company data
- AI assistants
- Automations
- Websites and stores built with AI
ExampleAdamed MAIASee the project Team and operations
Sometimes the problem isn’t in the screens but in the way of working. I build design teams, introduce tools for design work and project management, and sort out how designers work with developers.
- Building a design team
- DesignOps: tools and processes
- Organising and running projects
- Designers and developers working together
- Hiring and developing designers
ExampleCapgeminiSee the project