– BREIFLY ABOUT ME
Two decades of experience designing, branding, building and shipping digital brands and products.
Hi, I’m Luke. I design digital products, brands, and services that deliver real results. With over 20 years of experience, I work with businesses of all sizes to take ideas from sketch to screen—and beyond.
I’ve built and led design teams, reimagined complex systems, and partnered with stakeholders to turn ambitious goals into functional, beautiful solutions. My approach is grounded in simplicity, strategy, and impact, ensuring every detail serves a purpose.
Let’s create something remarkable together.
– MY JOURNEY SO FAR
Meegatch
Self-employed. Brand, Service and Product Designer (B2B & B2C)
I help businesses, digital agencies, software houses, and startups—from pre-seed to scale-up—design and deliver high-performing digital products and cohesive brand identities. My focus is on data-driven design, AI-powered prototyping, and brand systems that give clarity and character. I rapidly test concepts, build fully functional prototypes, and create scalable identities with clear messaging frameworks. I streamline design processes so projects move faster with less friction. Using insights from user research, analytics, and market trends, I ensure every design decision—from product features to brand strategy—is informed and measurable. Recent collaborations include Create Group, a leading strategic digital communications agency in the Middle East, and Spark, the App Store’s #1 email client.
- Uncover opportunities, validate product–market fit, and guide design decisions through in-depth market and user research, supported by structured user testing
- Apply data-driven design using insights from user research, user testing, analytics, competitor analysis and benchmarking, and market trends to inform and optimise product decisions
- Run rapid AI-driven prototyping to validate early concepts and extract insights from internal teams and user testing
- Build fully functional, high-fidelity web and mobile app prototypes using Cursor, Supabase, and Vercel—capable of simulating real product behavior regardless of the tech stack
- Lead UX/UI design across websites, apps, and SaaS platforms—from POCs and MVPs to fully developed products
- Improve design operations to speed up delivery, streamline feedback loops, and maintain quality at scale
- Create and maintain product and brand design systems
- Facilitate workshops, pitch concepts, and align stakeholders around a shared product vision
- Craft and deliver design proposals and creative pitches to clients, communicate value, and negotiate project scopes.
- Create cohesive brand identities—including visual systems, messaging guidelines, and strategic positioning—for diverse clients across multiple industries.
- Lead design and development for company websites.
- Present creative concepts, lead feedback sessions, and iterate on designs to achieve client objectives and deliver top-tier solutions.
Locatick
Contract-based Brand, Service & Product Designer (B2B)
I’ve supported the growth of Poland’s largest Field Management Services SaaS platform and mobile app, with EU expansion planned by 2026.
- Redesigned the web and mobile platform, including developing a proprietary Design System to support product scalability
- Used Gen AI to automate Knowledge Base content and deploy an AI assistant to support users
- Ran workshops, client interviews, and user surveys; set up analytics to improve usability, lead generation, and retention
- Led full redesign of the marketing website and continue to expand it with new features and content
- Refreshed the brand’s visual/verbal identity and positioning, including value proposition and messaging
- Built analytics dashboards to track user behavior, reduce drop-offs, and optimize conversion paths
DONE Deliveries
Head of Brand & Product Design (B2B)
I worked closely with the CEO (featured in Forbes “30 Under 30” in 2022), product owners and cross-functional delivery teams to create the “next UBER” in freight forwarding.
- Streamlined the company’s internal processes (e.g. cross-department order handling) and digital tools to enhance customer experience (CX), reduce operational costs, and remove friction between departments handling orders.
- Ground-up redesign the proprietary Transport Management System (3 different platforms) including creation and implementation and maintenance of robust Design System.
- Redesigned the driver’s mobile app.
- Designed and iteratively improved company’s online B2B freight booking platform Quote&GO.
- Mapped and optimised service blueprints and end-to-end customer journeys.
- Conducted qualitative/quantitative user research and facilitated business workshops with key stakeholders across all company departments.
- Implemented YouTrack in place of GitHub and created new design to dev handover and testing process which significantly reduced new features time-to-market.
Capgemini
Head of Brand & Product Design (B2B)
I’ve built from scratch, then led a 20-person, multi-national creative and product design team responsible for delivering digital products and platforms for Capgemini and its global clients. I oversaw day-to-day operations, recruitment, and business development while steering the design and delivery of all flagship projects.
- Led a diverse team of designers, developers, and creatives to conceptualize, design and deliver over 100 digital platforms and products (web and mobile), including the design of capgemini.com
- Handled team growth, performance reviews, and resource planning to maintain high-quality outputs on projects ranging from brand identity work to full-scale digital transformations.
- Led strategic pitches, presentations, and client workshops to align design deliverables with business goals.
- Drove business development efforts by scoping new opportunities and shaping design services for global markets.
Lead Brand & Product Designer (B2B)
I joined Capgemini global digital agency, as a multi-disciplinary designer, working across visual identity, motion design, 3D modeling, and web/mobile projects with stakeholders all over the world. Throughout the years I continued to broaden my skillset to become a full-scope digital designer focused on delivering end-to-end brand and product design projects.
- Created and executed branding concepts, marketing collateral, and digital experiences—ranging from web & mobile UIs through to video and 3D assets.
- Collaborated with cross-functional teams to ensure design consistency and high production quality across all media.
- Guided junior designers on best practices, helping establish internal design standards and workflows.
DotPay
Brand & Product Design (B2B & B2C)
At Dotpay I’ve worked directly with the CEO, CTO and the dev team to launch one of the first digital payments platforms on the polish market. I was also working closely with the marketing and sales team helping them establish Dotpay’s branding and bring the service to the market.
- Developed the complete brand visual identity system and established brand guidelines for consistent application across all channels.
- Designed a range of digital and print assets—including brochures, social media creatives, and advertising collateral—to support brand awareness and customer acquisition.
- Led the end-to-end design of the secure payments platform
- Conceptualization, wireframing, and design of the company website.
