20 years of transforming pain points into turning points.
— BRIEFLY ABOUT ME
From first sketch to shipped product — designing brands and digital products that deliver.
Hi, I'm Luke. I design digital products, brands, and services — and I build the prototypes to prove they work. Over 20 years, I've partnered with startups, scale-ups, and global companies to turn ambitious ideas into shipped products.
I've built and led design teams of up to 20 people, redesigned complex platforms from the ground up, and introduced AI-powered prototyping and process automations to validate ideas faster and eliminate manual work. My approach: simple, strategic, and always tied to measurable outcomes.
Let's build something that works.
— MY JOURNEY SO FAR
Meegatch
Self-employed. Brand, Service and Product Designer (B2B & B2C)
I work with startups, agencies, and software houses to design and deliver digital products and brand identities. My focus: production-grade prototyping with real data, AI-accelerated design processes, and brand systems that scale. Recent collaborations include Spark by Readdle (#1 email client on the App Store), Adamed (top-ten pharma in Poland), and Create Group (Middle East Digital Agency of the Year 2024).
- Validate product-market fit and guide design decisions through market research, user testing, analytics, and competitive benchmarking
- Run rapid AI-driven prototyping to validate early concepts and extract insights from teams and users
- Build fully functional web and mobile prototypes using Cursor, Supabase, and Vercel — simulating real product behavior with real data
- Lead UX/UI design across websites, apps, and SaaS platforms — from POCs and MVPs to shipped products
- Build automations — terminal scripts, n8n workflows, and data migration pipelines — that eliminate manual work and streamline cross-team operations
- Improve design operations to speed up delivery, streamline feedback loops, and maintain quality at scale
- Create and maintain product and brand design systems
- Facilitate workshops, craft proposals, pitch concepts, and align stakeholders around a shared product vision
- Create cohesive brand identities — visual systems, messaging guidelines, and strategic positioning — for clients across multiple industries
Locatick
Contract-based Brand, Service & Product Designer (B2B)
I've supported the growth of Poland's largest Field Management Services SaaS platform and mobile app, with EU expansion planned by 2026.
- Redesigned the web and mobile platform, including developing a proprietary Design System to support product scalability
- Used Gen AI to automate Knowledge Base content and deploy an AI assistant to support users
- Ran workshops, client interviews, and user surveys; set up analytics to improve usability, lead generation, and retention
- Led full redesign of the marketing website and continue to expand it with new features and content
- Refreshed the brand's visual/verbal identity and positioning, including value proposition and messaging
- Built analytics dashboards to track user behavior, reduce drop-offs, and optimize conversion paths
DONE Deliveries
Head of Brand & Product Design (B2B)
Worked closely with the CEO (Forbes "30 Under 30", 2022), product owners, and cross-functional teams to build a next-generation freight forwarding platform.
- Streamlined internal processes and digital tools to enhance CX, reduce operational costs, and remove friction across departments
- Redesigned the proprietary Transport Management System (3 platforms) from the ground up, including a robust Design System
- Redesigned the driver's mobile app
- Designed and iteratively improved the B2B freight booking platform Quote&GO
- Mapped and optimised service blueprints and end-to-end customer journeys
- Conducted qualitative and quantitative user research; facilitated workshops with stakeholders across all departments
- Replaced GitHub with YouTrack and created a new design-to-dev handover process, significantly reducing time-to-market
Capgemini
Head of Brand & Product Design (B2B)
Built from scratch and led a 20-person, multi-national creative and product design team delivering digital products and platforms for Capgemini and its global clients.
- Led designers, developers, and creatives to deliver over 100 digital platforms and products (web and mobile), including capgemini.com
- Managed team growth, performance reviews, and resource planning across projects ranging from brand identity to full-scale digital transformations
- Led strategic pitches, presentations, and client workshops to align design deliverables with business goals
- Drove business development by scoping opportunities and shaping design services for global markets
Capgemini
Lead Brand & Product Designer (B2B)
Joined Capgemini's global digital agency as a designer delivering end-to-end brand and product design for global clients.
- Created and executed branding concepts, marketing collateral, and digital experiences — from web and mobile UIs to video and 3D assets
- Collaborated with cross-functional teams to ensure design consistency and high production quality across all media
- Guided junior designers on best practices, helping establish internal design standards and workflows
DotPay
Brand & Product Designer (B2B & B2C)
At Dotpay I worked directly with the CEO, CTO and the dev team to launch one of the first digital payments platforms on the Polish market.
- Developed the complete brand visual identity system and established brand guidelines for consistent application across all channels
- Designed digital and print assets — brochures, social media creatives, and advertising collateral — to support brand awareness and customer acquisition
- Led the end-to-end design of the secure payments platform
- Conceptualized, wireframed, and delivered the company website